Morning Surf: Link Building
Today I started out with last Friday’s Whiteboard Friday on SEO Moz. This was a good recap on the value of PageRank and what it is useful (or not useful) for. Rand likes to emphasize PR is not a Key Performance Indicator but rather an overview type metric. He also emphasizes how it measures inbound links without really speaking to their quality or relevancy. I like PR as a first look at the general value of a website. Mixed with something like Alexa Rank or Compete you can get a great first look at the popularity of a website.
But while surfing seomoz blog index the words Link Building caught my eye. All SEO’s seek this elusive art form. It reminds me of get rich quick schemes: they never really work. Link building is hard work. I started with this really great but long post on tips for good link building. It led me (through Justin Brigg’s website) to a good short interview on link building with Melanie Nathan. Brief but informative, she talks about the paid links and offers advice to new SEOs.
Finally, she pointed to another article from two years ago on Reciprocity Linking. I really like this approach and I generally do this myself. Note this is not just *reciprocal links*. It’s almost more of an attitude or way of being. The line of thinking is like this: offer value and get value in return.
It’s funny because this exact same thing happened to me last week when I blogged about Spam. I mentioned how Jay Purner got his content nabbed. He occassionally blogs for AdHub.com, a local advertising network for the northeast United States. The next day, Walter Ketcham from AdHub calls wanting chat about what happened. We exchanged thoughts, I gave him some feedback on his website and he gave Productive Edge a listing on his website. Aside from all this we simply connected and had a nice chat. Now AdHub might not be a link from DMOZ, but it still reflects an offline connection and online relationship. That wasn’t so hard was it? Maybe he’ll let me guest blog on his site next?